The Younger Market Speaks a Younger Language
Alternative Print Ads
Meant to update the brand image in certain publications, I created this style to echo super car ads, and combined our photo-driven social media appetite with a visual break for the reader in these lush, confident ads. Relying on the style of the photographer chosen, this was a fluid and efficient way to update Kimber’s look without abandoning previous brand notes. We wanted them to speak the new language of luxury: confidence via minimalism.
Alternative Print Ads
CLIENT
Kimber
YEAR
2018-2019
SERVICES
Art Direction, Design, Layout, Copywriting
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